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IP Targeting Tools to Create Powerful Connections
When decisions are made within milliseconds, one-size-fits-all content is no longer sufficient in terms of engaging site visitors. To capture eyeballs, leveraging NetAcuity® IP Intelligence and geolocation data allows companies of any size to customize content, language, currency, products, promotions and more, thus encouraging visitors to spend more time actively engaged on a website — and increase the chance of moving a user from research to action.
Digital Element’s NetAcuity IP Intelligence and geolocation technologies accurately and non-invasively identify the location of website visitors down to the ZIP and postal code level worldwide, and identify other attributes such as user connection type, whether the user is a mobile user or is behind a proxy, providing the information needed to instantly serve more relevant content and improve the user experience.
What Localization Strategy Can Do For You
- Enhance the Shopping Experience – Customize website content, language, currency, products and promotions to create an instant connection that will have consumers spending less time searching for products and services and more time buying
- Simplify the Customer Experience – Leverage location-based data to deliver the right content at the right time, such as automatically delivering foreign visitors to country-specific sites
- Increase Online Revenues – Provide targeted merchandise and messages to increase response rates by as much as 300 percent
- Drive Offline Revenue – Use targeted promotions and coupons to drive online traffic to make offline purchases at the nearest store or service location
- Identify Mobile Users – Target WiFi-enabled connections with location-specific information to move visitors along in the sales cycle with relevant content and promotions
What is Meant by Localization?
Localization is the process of targeting a specific product, or advert for a product, at a particular target market. Using IP intelligence and geolocation technologies can help companies with localization and internationalization, moving into new territories and finding ways to approach the consumers they want to attract.
More Applications Beyond Localizing Content
NetAcuity is industry-leading because it helps companies unlock the full potential of geolocation data through one tool. As well as the ability to localize content to the consumer’s needs, it also provides the opportunity to take advantage of many other features. Click the links below to find out more about unlocking the true potential of NetAcuity.
Helpful Resource Links:
Content Localization Application SheetData Sheets
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